Salesforce Implementation for Human Rights Foundation
Products Used
NPSP
MixMax
DonorBox
FundraiseUp
Client
Human Rights Foundation
Since
2023
Location
New York, NY, United States
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Client Profile
The Human Rights Foundation (HRF) is a globally recognized nonprofit organization committed to promoting and protecting human rights worldwide. Since its founding in 2005, HRF has employed a multidisciplinary approach, combining legal initiatives, public campaigns, and collaborations with grassroots activists to advocate for systemic change and amplify marginalized voices.
Challenge
HRF faced several challenges with its previous CRM system, including:
- Data Silos: Data was fragmented across different platforms, leading to inefficiencies in campaign tracking and donor engagement.
- Limited Reporting Capabilities: The existing system lacked robust analytics and reporting functionalities, impeding data-driven decision-making.
- Scalability Issues: As HRF expanded its donor base and fundraising initiatives, the current CRM could not accommodate evolving needs.
- Manual Processes: Key workflows such as donation tracking, grant management, and donor engagement were heavily manual, leading to operational inefficiencies.
Solution
Maintask was engaged to implement Salesforce NPSP to address HRF’s unique needs. The implementation covered:
- Data Migration: Effective migration from previous CRM, consolidating donor data and ensuring data integrity.
- Revenue Tracking: Comprehensive tracking of donations from multiple channels, including online contributions, direct mail, and event revenue.
- Automation: Implementation of workflows for donation processing, grant tracking, and donor engagement.
- Reporting & Dashboards: Custom dashboards and reporting tools to provide actionable insights.
User Training: Extensive onboarding and training to ensure successful adoption.
Results
The Salesforce implementation delivered significant improvements for HRF, including:
- Improved Donor Engagement: Automated workflows streamlined donor interactions and enhanced relationship management.
- Enhanced Data Insights: Custom reports and dashboards provide real-time visibility into fundraising performance.
- Operational Efficiency: Reduced manual effort through automation, enabling staff to focus on strategic initiatives.
Scalability: The flexible Salesforce platform positioned HRF for future growth and expansion.
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