How to Integrate GA4 with Salesforce Marketing Intelligence (CRM Analytics)

Why This Integration Matters

• Full-Funnel Visibility: Link GA4’s event-based web analytics with Salesforce data for better understanding of marketing effectiveness and revenue impact.
• Automated Insights: Bring GA4 data directly into CRM Analytics for dashboards, AI-powered insights, and reporting without manual exports.
• Informed Marketing Optimization: Track which campaigns drive quality leads and revenue, not just form submissions

Step-by-Step Integration Guide

1. Set Up a GA4 Connector in Marketing Intelligence

• Go to Marketing Intelligence → Data Management and click “New Pipeline”.
  
  
• Select Google Analytics, and proceed.
  
  

• Fill in the GA Property ID, data space

2. Authenticate and Configure Connection Details

• Assign a Connection Name.
• Connect to your Google Analytics Account.
• Enter the GA4 Property ID and Data Filters

3. Select Virtual Objects and Synchronize Data

• GA4 data is modeled as virtual objects (like sessions, events) in CRM Analytics.
  
  
• Select which ones to import - mind the limitst:
  
  
  • Max 9 dimensions per object.
    
    
  • Max 1 million rows per object - larger pulls require BigQuery.

5. Validate and Run the Connection

• Click Save & Test to validate your credentials and configuration.
  
  
• Once successful, schedule or manually run data syncs to start populating your CRM Analytics datasets.

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Best Practices & Tips

Summary

Integrating GA4 with Salesforce Marketing Intelligence equips you with powerful, holistic analytics thanks to merging digital behavior with sales data inside CRM Analytics. By following the GA4 connector setup, scheduling smart syncs, and thoughtfully designing datasets, your team can create intelligent dashboards that drive measurable marketing and revenue outcomes.

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